Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences
Beschreibung
When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan .
- Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
- Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.
About this course: Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use dif…
Frequently asked questions
Es wurden noch keine FAQ hinterlegt. Falls Sie Fragen haben oder Unterstützung benötigen, kontaktieren Sie unseren Kundenservice. Wir helfen gerne weiter!
When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan .
- Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
- Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.
About this course: Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans? More and more, we are also engaging with elements or franchises of larger and more complex stories across a much more diverse range of platforms like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. A major challenge that current and future storytellers face is being able to engage different audiences in a story that is seamlessly told across all of these different platforms. WHAT WILL I LEARN? This course will help you to design a strategy for developing and telling your own transmedia story. You will learn about what it takes to: • Shape your ideas into compelling and well structured narratives and complex story worlds • Identify, understand, and engage different audiences in your stories • Create cohesive user experiences across different platforms • Evaluate existing and emerging technologies to share your story with the world, and help your audience participate in the larger storyworld you create The course provides you with a unique, authentic, and industry relevant learning opportunity. You will have access to current theory, industry examples and advice and undertake learning activities that will equip you with the tools you need to start developing your own ideas. WHO WILL MY INSTRUCTORS BE? You will learn effective transmedia design strategies from leading UNSW Australia Art & Design academics. You will also examine case studies that demonstrate how amazing ideas, technology and audience contributions can be brought together to create dynamic storyworlds. You'll see examples of major, successful transmedia storytelling projects involving movies, digital entertainment, gaming, virtual reality and more. In collaboration with our industry partner X Media Lab, the course will give you inside access to the personal stories, insight and advice of the following innovative transmedia storytelling professionals from Hollywood USA, Canada and Australia. • Susan Bonds, 42 Entertainment, Los Angeles, USA • Flint Dille, Screenwriter, Game Designer and Novelist, Los Angeles, USA • Cindi Drennan, Illuminart, Australia • Tom Ellard, UNSW Art & Design, Sydney, Australia • Catherine Fargher, Dr Egg Digital, Sydney, Australia • Hal Hefner, 3AM Creative, USA • Brian Seth Hurst, StoryTech, Los Angeles, USA • Henry Jenkins, School for Communication and Journalism, University of Southern California, USA • Mikey Leung, Digital Storytellers, Sydney, Australia • Alex Lieu, 42 Entertainment, Los Angeles, USA • Geoffrey Long, Annenberg Innovation Lab, University of Southern California, USA • John McGhee, UNSW Art & Design, Sydney, Australia • Joseph Narai, Transmedia Entertainment, Sydney, Australia • Jeff Nicholas, The Uprising Creative, Los Angeles, USA • Sergio Paez, Graphic Artist working in animation, TV, video games, and film. Co Founder, StoryboardArt, California, USA • Steve Peters, No Mimes Media, Los Angeles, USA • Stuart Samuels, Stuart Samuels Productions, Toronto, Canada • Charles Santoso, Concept Artist, Sydney, Australia • Seth Shapiro, New Amsterdam Media, Los Angeles, USA • Scott Snibbe, Eyegroove, San Francisco, USA • Tracey Taylor, The Pulse, Sydney, Australia • Robert Tercek, Public Speaker, Digital Media Strategist, and Executive Leader for Creative Ventures and Business Innovation, • University of Southern California, USA • Kevin Williams, Founder & Director of KWP Ltd and DNA Association, UK • Brent Young, Super 78, Los Angeles, USA • Maya Zuckerman, Transmedia SF, San Francisco, USA COURSE CONTENT DEVELOPMENT Karin Watson, Iman Irannejad, and Dr. Simon McIntyre.
Who is this class for: This course is designed for creative professionals, students, or anyone interested in gaining an ‘inside’ understanding of leading industry storytelling practices in contemporary culture using digital and emerging technologies. If you have a great story idea for entertainment, marketing or social change and want to learn how to develop it into into an engaging multi-platform narrative experience that you can share with the world, then this is the course for you.
Created by: UNSW Australia (The University of New South Wales)-
Taught by: Dr Simon McIntyre, Director, Learning and Innovation
UNSW Australia | Art & Design -
Taught by: Dr Ollie Bown, Senior Lecturer
UNSW Australia | Art & Design -
Taught by: Emma Robertson, Associate Professor
UNSW | Art & Design -
Taught by: Dr Geoge Khut, Lecturer
UNSW | Art & Design -
Taught by: Dr Jeffrey Koh, Associate Lecturer
UNSW | Art and Design (formerly)
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from your peersConnect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
CertificatesEarn official recognition for your work, and share your success with friends, colleagues, and employers.
UNSW Australia (The University of New South Wales) UNSW Australia, based in Sydney, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines.Syllabus
WEEK 1
What is Transmedia Storytelling?
This module will introduce you to the instructors of this course, and give you an understanding of how the course works and what you will learn. We will also introduce you to what Transmedia Storytelling is and how it is important to the way we interact and communicate. We’ll explain the anatomy of story and the importance of developing a narrative, and show you some examples of contemporary transmedia storytelling. The information in this module will form the backbone of your own transmedia strategy that you will develop over the duration of the course.
21 videos, 12 readings expand
- Video: Key Concept - Welcome to Transmedia Storytelling
- Reading: Course Overview
- Reading: Important note about the assignments in the course
- Reading: Join the transmedia storytelling MOOC community!
- Reading: Meet your academic instructors
- Reading: Meet our industry partner - X Media Lab
- Reading: Meet the industry contributors
- Video: Professional advice on getting started
- Reading: Special thanks and acknowledgements
- Reading: Key points to remember from this lesson
- Video: Brian Seth Hurst - Conspiracy for Good
- Video: Susan Bonds - Why so serious? Transmedia promotion for The Dark Knight
- Video: Henry Jenkins - The Matrix. An example of a transmedia world
- Video: Mikey Leung - The Darwin Aboriginal Art Fair
- Video: Scott Snibbe - Biophilia, a transmedia story of music, technology and nature
- Video: Key Concept - What is transmedia storytelling?
- Discussion Prompt: What do you think transmedia storytelling is?
- Video: An industry perspective of transmedia storytelling
- Video: Henry Jenkins - The benefits of a transmedia approach
- Video: Henry Jenkins - The importance of collaboration in the creative process
- Video: Commercialism
- Video: Copyright and transmedia storytelling
- Video: Geoffrey Long - The future of the term 'transmedia'
- Video: Henry Jenkins - What defines a successful transmedia project?
- Reading: Module 1 Lesson 2 Useful links and resources
- Reading: Key points to remember from this lesson
- Video: Key Concept - The anatomy of story
- Discussion Prompt: What examples of the hero's journey can you think of?
- Video: Henry Jenkins - How a transmedia strategy enriches a story
- Video: Tom Ellard - Important elements of story
- Video: Tom Ellard - Story structure and the hero’s journey
- Video: Tom Ellard - The role of memory, imagery and emotion in understanding story
- Video: Henry Jenkins - World building
- Reading: Module 1 Lesson 3 Useful links and resources
- Reading: Key points to remember from this lesson
WEEK 2
Creative Ideas Generation - Building a Storyworld
This module introduces you to creative thinking techniques that you can use to help you develop a cohesive and rich story narrative. You’ll explore important models of creative thinking, along with different tools and techniques that can help you expand your narrative into a storyworld that will become the basis of an effective transmedia strategy.
17 videos, 8 readings expand
- Video: Key Concept - The premise and six word stories
- Discussion Prompt: Can you write your own six word story?
- Video: Narrative and story
- Video: Charles Santoso - Six word stories
- Reading: Module 2 Lesson 1 Useful links and resources
- Reading: Key points to remember from this lesson
- Video: Key Concept - Three tools for creating content
- Discussion Prompt: What creative idea generation tools appeal to you?
- Video: Developing and communicating ideas
- Video: Charles Santoso - Conceptual blending
- Video: Stuart Samuels - What is an idea?
- Reading: Module 2 Lesson 2 Useful links and resources
- Reading: Key points to remember from this lesson
- Video: Key Concept - Developing your conceptual story idea with content
- Discussion Prompt: How might you add detail to your story idea?
- Video: The importance of a strong central narrative
- Video: Charles Santoso - Creativity techniques
- Video: Sergio Paez - The role of visual storytelling
- Video: Mikey Leung - Planning and testing your story
- Reading: Module 2 Lesson 3 Useful links and resources
- Reading: Key points to remember from this lesson
- Video: Key Concept - Working creatively in storyworlds by using constraints
- Discussion Prompt: What are the constraints that help define your story?
- Video: Building a storyworld
- Video: Charles Santoso - Storytelling and seed ideas
- Video: Susan Bonds - The process of developing a transmedia story
- Video: Mikey Leung - Using storyworlds in transmedia social campaigns
- Reading: Module 2 Lesson 4 Useful links and resources
- Reading: Key points to remember from this lesson
Graded: Assignment 1: What is your story?
WEEK 3
Understanding a Transmedia Audience
Understanding the different audiences that engage with elements of a transmedia experience can help develop and improve the reach and impact of your storyworld. This module explores the concepts of ethnography and participatory design as a means of identifying, engaging, and learning from your audience, to help you to focus your strategy to better meet their needs.
13 videos, 6 readings expand
- Video: Key Concept - An introduction to the audience
- Discussion Prompt: How do you think your audience will affect your story?
- Video: Audience in transmedia storytelling
- Video: Connecting audience with story
- Video: Henry Jenkins - The collective intelligence of a transmedia audience
- Reading: Module 3 Lesson 1 Useful links and resources
- Reading: Key points to remember from this lesson
- Video: Key Concept - Understanding the audience using ethnography
- Discussion Prompt: How will you learn about your own story's audience?
- Video: The changing nature of audience
- Video: Mikey Leung - Identifying and engaging your audience
- Video: Henry Jenkins - Developing strategy for engaging multiple types of audience
- Video: John McGhee - Identifying and understanding user groups for virtual reality (VR) medical visualisations
- Reading: Module 3 Lesson 2 Useful links and resources
- Reading: Key points to remember from this lesson
- Video: Key Concept - Understanding the audience using participatory design
- Discussion Prompt: Do you want your audience to be passive or active?
- Video: Mikey Leung - The potential of transmedia storytelling for audience engagement
- Video: Maya Zuckerman - Rapid prototyping
- Video: Cindi Drennan - The Departure. A case study of engaging a community in participatory design
- Reading: Module 3 Lesson 3 Useful links and resources
- Reading: Key points to remember from this lesson
Graded: Assignment 2: Who are you telling your story to?
WEEK 4
The Transmedia User Experience
The success of your project is ultimately determined by the quality of the audience's experience. Will your transmedia strategy capture people’s imagination and continue to engage them in multiple facets of the larger storyworld over time? In this module you will being to think about how the convergence of narrative, audience, and technology affects the design of a transmedia strategy. You will also explore theories and frameworks that will help you better understand how to design and evaluate engaging, persuasive and enjoyable transmedia user experiences.
12 videos, 6 readings expand
- Video: Key Concept - User experience in context
- Discussion Prompt: What are some examples of experiences that might work in your own storyworld?
- Video: Tracey Taylor - Group interactive experiences
- Video: Henry Jenkins - Orientation. Unifying a transmedia story experience
- Reading: Module 4 Lesson 1 Useful links and resources
- Reading: Key points to remember from this lesson
- Video: Key Concept - Getting a grip on experience
- Discussion Prompt: What types of experiences suit your own transmedia strategy?
- Video: Tom Ellard - Advice about audience engagement
- Video: Catherine Fargher - Evaluating user engagement
- Reading: Module 4 Lesson 2 Useful links and resources
- Reading: Key points to remember from this lesson
- Video: Key Concept - Designing the transmedia user journey
- Discussion Prompt: What are some of the key touchpoints in your own transmedia strategy?
- Video: Henry Jenkins - Continuity and expectation in the transmedia user experience
- Video: Designing cohesive experiences for multiple audiences
- Video: Tom Ellard - Translating stories across different media
- Video: Steve Peters - Ethics in transmedia storytelling
- Video: Catherine Fargher - Designing for participation
- Reading: Module 4 Lesson 3 Useful links and resources
- Reading: Key points to remember from this lesson
Graded: Assignment 3: How is your story experienced?
WEEK 5
Using Creative Technologies
Working in a transmedia context means taking a flexible and inclusive approach to technologies - old and new. Within this module, you will be exposed to evaluation and design strategies for different technologies in a transmedia storytelling context. It showcases several examples of creative uses of technology in storytelling, and explores how emerging digital technologies such as virtual reality (VR) and augmented reality (AR) are creating new possibilities for narrative personalisation and audience immersion in a story.
18 videos, 8 readings expand
- Video: Key Concept - Creative technologies and the transmedia experience
- Discussion Prompt: What technologies inspire and frustrate you?
- Video: Joseph Narai - Location based storytelling
- Video: Henry Jenkins - Low tech transmedia strategies
- Reading: Module 5 Lesson 1 Useful links and resources
- Reading: Key points to remember from this lesson
- Video: Key Concept - Choosing the right technologies to tell your story
- Discussion Prompt: What issues should you consider when choosing technologies for your story?
- Video: Brian Seth Hurst - Choosing a technology platform
- Video: Henry Jenkins - Examples of technological affordances and audience experience
- Video: Cindi Drennan - Projection mapping. Affordances, constraints and audience
- Video: Joseph Narai - UNSW Business School Virtual Reality (VR) Marketing
- Video: Tracey Taylor - A rich multimedia project
- Reading: Module 5 Lesson 2 Useful links and resources
- Reading: Key points to remember from this lesson
- Video: Key Concept - Experiencing technology in context
- Discussion Prompt: Which technology will you use for different types of engagement?
- Video: Tom Ellard - Choosing the right platform for your story
- Video: Cindi Drennan - Illuminart. Permanent interactive projection mapping
- Video: Cindi Drennan - Illuminart. Harts Mill
- Reading: Module 5 Lesson 3 Useful links and resources
- Reading: Key points to remember from this lesson
- Video: Key Concept - Considerations for using current and emerging technologies for storytelling
- Discussion Prompt: Which emerging technology do you think has great potential for storytelling?
- Video: Managing expectations of emerging technologies
- Video: Discussion and applications of Augmented Reality (AR) and Virtual Reality (VR)
- Video: John McGhee - The future of virtual reality (VR) technologies
- Video: Geoff Long - The future of technology and storytelling
- Reading: Module 5 Lesson 4 Useful links and resources
- Reading: Key points to remember from this lesson
Graded: Assignment 4: How will you use technology to tell your story?
WEEK 6
Stories from Industry - Professionals’ Career Journeys and Advice
Meet the instructors who will be guiding you through the course, and benefit from the stories of personal career journeys of some of the biggest names in transmedia storytelling from the USA (Hollywood), Canada, and Australia. Hear their advice about getting started in the industry, and examine examples of their work in movies, digital entertainment, virtual reality and more.
24 videos expand
- Video: Susan Bonds, 42 Entertainment. Los Angeles, USA
- Video: Flint Dille, Screenwriter, Game Designer and Novelist. Los Angeles, USA
- Video: Cindi Drennan, Illuminart. Adelaide, Australia
- Video: Tom Ellard, UNSW Australia | Art & Design. Sydney, Australia
- Video: Catherine Fargher, Dr Egg Digital. Sydney, Australia
- Video: Hal Hefner, 3AM Creative. USA
- Video: Brian Seth Hurst, StoryTech. Los Angeles, USA
- Video: Henry Jenkins, School for Communication and Journalism. University of Southern California, USA
- Video: Mikey Leung, Digital Storytellers. Sydney, Australia
- Video: Alex Lieu, 42 Entertainment. Los Angeles, USA
- Video: Geoffery Long, Annenberg Innovation Lab. University of Southern California, USA
- Video: John McGhee, UNSW Australia | Art & Design. Sydney, Australia
- Video: Joseph Narai, Transmedia Entertainment. Sydney, Australia
- Video: Jeff Nicholas, The Uprising Creative. Los Angeles, USA
- Video: Sergio Paez, Lucasfilm. California, USA
- Video: Steve Peters, No Mimes Media. Los Angeles, USA
- Video: Stuart Samuels, Stuart Samuels Productions. Toronto, Canada
- Video: Seth Shapiro, New Amsterdam Media. Los Angeles, USA
- Video: Scott Snibbe, Eyegroove. San Francisco, USA
- Video: Tracey Taylor, The Pulse. Sydney, Australia
- Video: Robert Tercek, School of Cinema-Television. University of Southern California, USA
- Video: Kevin Williams,Founder & Director of KWP Ltd and DNA Association
- Video: Brent Young, Super 78. Los Angeles, USA
- Video: Maya Zuckerman, Transmedia SF. San Francisco, USA
Werden Sie über neue Bewertungen benachrichtigt
Schreiben Sie eine Bewertung
Haben Sie Erfahrung mit diesem Kurs? Schreiben Sie jetzt eine Bewertung und helfen Sie Anderen dabei die richtige Weiterbildung zu wählen. Als Dankeschön spenden wir € 1,00 an Stiftung Edukans.Es wurden noch keine FAQ hinterlegt. Falls Sie Fragen haben oder Unterstützung benötigen, kontaktieren Sie unseren Kundenservice. Wir helfen gerne weiter!