Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

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Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

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Beschreibung

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About this course: Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use dif…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans? More and more, we are also engaging with elements or franchises of larger and more complex stories across a much more diverse range of platforms like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. A major challenge that current and future storytellers face is being able to engage different audiences in a story that is seamlessly told across all of these different platforms. WHAT WILL I LEARN? This course will help you to design a strategy for developing and telling your own transmedia story. You will learn about what it takes to: • Shape your ideas into compelling and well structured narratives and complex story worlds • Identify, understand, and engage different audiences in your stories • Create cohesive user experiences across different platforms • Evaluate existing and emerging technologies to share your story with the world, and help your audience participate in the larger storyworld you create The course provides you with a unique, authentic, and industry relevant learning opportunity. You will have access to current theory, industry examples and advice and undertake learning activities that will equip you with the tools you need to start developing your own ideas. WHO WILL MY INSTRUCTORS BE? You will learn effective transmedia design strategies from leading UNSW Australia Art & Design academics. You will also examine case studies that demonstrate how amazing ideas, technology and audience contributions can be brought together to create dynamic storyworlds. You'll see examples of major, successful transmedia storytelling projects involving movies, digital entertainment, gaming, virtual reality and more. In collaboration with our industry partner X Media Lab, the course will give you inside access to the personal stories, insight and advice of the following innovative transmedia storytelling professionals from Hollywood USA, Canada and Australia. • Susan Bonds, 42 Entertainment, Los Angeles, USA • Flint Dille, Screenwriter, Game Designer and Novelist, Los Angeles, USA • Cindi Drennan, Illuminart, Australia • Tom Ellard, UNSW Art & Design, Sydney, Australia • Catherine Fargher, Dr Egg Digital, Sydney, Australia • Hal Hefner, 3AM Creative, USA • Brian Seth Hurst, StoryTech, Los Angeles, USA • Henry Jenkins, School for Communication and Journalism, University of Southern California, USA • Mikey Leung, Digital Storytellers, Sydney, Australia • Alex Lieu, 42 Entertainment, Los Angeles, USA • Geoffrey Long, Annenberg Innovation Lab, University of Southern California, USA • John McGhee, UNSW Art & Design, Sydney, Australia • Joseph Narai, Transmedia Entertainment, Sydney, Australia • Jeff Nicholas, The Uprising Creative, Los Angeles, USA • Sergio Paez, Graphic Artist working in animation, TV, video games, and film. Co Founder, StoryboardArt, California, USA • Steve Peters, No Mimes Media, Los Angeles, USA • Stuart Samuels, Stuart Samuels Productions, Toronto, Canada • Charles Santoso, Concept Artist, Sydney, Australia • Seth Shapiro, New Amsterdam Media, Los Angeles, USA • Scott Snibbe, Eyegroove, San Francisco, USA • Tracey Taylor, The Pulse, Sydney, Australia • Robert Tercek, Public Speaker, Digital Media Strategist, and Executive Leader for Creative Ventures and Business Innovation, • University of Southern California, USA • Kevin Williams, Founder & Director of KWP Ltd and DNA Association, UK • Brent Young, Super 78, Los Angeles, USA • Maya Zuckerman, Transmedia SF, San Francisco, USA COURSE CONTENT DEVELOPMENT Karin Watson, Iman Irannejad, and Dr. Simon McIntyre.

Who is this class for: This course is designed for creative professionals, students, or anyone interested in gaining an ‘inside’ understanding of leading industry storytelling practices in contemporary culture using digital and emerging technologies. If you have a great story idea for entertainment, marketing or social change and want to learn how to develop it into into an engaging multi-platform narrative experience that you can share with the world, then this is the course for you.

Created by:  UNSW Australia (The University of New South Wales)
  • Taught by:  Dr Simon McIntyre, Director, Learning and Innovation

    UNSW Australia | Art & Design
  • Taught by:  Dr Ollie Bown, Senior Lecturer

    UNSW Australia | Art & Design
  • Taught by:  Emma Robertson, Associate Professor

    UNSW | Art & Design
  • Taught by:  Dr Geoge Khut, Lecturer

    UNSW | Art & Design
  • Taught by:  Dr Jeffrey Koh, Associate Lecturer

    UNSW | Art and Design (formerly)
Commitment 6 weeks of study, 3-4 hours / week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.8 stars Average User Rating 4.8See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from your peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

UNSW Australia (The University of New South Wales) UNSW Australia, based in Sydney, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines.

Syllabus


WEEK 1


What is Transmedia Storytelling?



This module will introduce you to the instructors of this course, and give you an understanding of how the course works and what you will learn. We will also introduce you to what Transmedia Storytelling is and how it is important to the way we interact and communicate. We’ll explain the anatomy of story and the importance of developing a narrative, and show you some examples of contemporary transmedia storytelling. The information in this module will form the backbone of your own transmedia strategy that you will develop over the duration of the course.


21 videos, 12 readings expand


  1. Video: Key Concept - Welcome to Transmedia Storytelling
  2. Reading: Course Overview
  3. Reading: Important note about the assignments in the course
  4. Reading: Join the transmedia storytelling MOOC community!
  5. Reading: Meet your academic instructors
  6. Reading: Meet our industry partner - X Media Lab
  7. Reading: Meet the industry contributors
  8. Video: Professional advice on getting started
  9. Reading: Special thanks and acknowledgements
  10. Reading: Key points to remember from this lesson
  11. Video: Brian Seth Hurst - Conspiracy for Good
  12. Video: Susan Bonds - Why so serious? Transmedia promotion for The Dark Knight
  13. Video: Henry Jenkins - The Matrix. An example of a transmedia world
  14. Video: Mikey Leung - The Darwin Aboriginal Art Fair
  15. Video: Scott Snibbe - Biophilia, a transmedia story of music, technology and nature
  16. Video: Key Concept - What is transmedia storytelling?
  17. Discussion Prompt: What do you think transmedia storytelling is?
  18. Video: An industry perspective of transmedia storytelling
  19. Video: Henry Jenkins - The benefits of a transmedia approach
  20. Video: Henry Jenkins - The importance of collaboration in the creative process
  21. Video: Commercialism
  22. Video: Copyright and transmedia storytelling
  23. Video: Geoffrey Long - The future of the term 'transmedia'
  24. Video: Henry Jenkins - What defines a successful transmedia project?
  25. Reading: Module 1 Lesson 2 Useful links and resources
  26. Reading: Key points to remember from this lesson
  27. Video: Key Concept - The anatomy of story
  28. Discussion Prompt: What examples of the hero's journey can you think of?
  29. Video: Henry Jenkins - How a transmedia strategy enriches a story
  30. Video: Tom Ellard - Important elements of story
  31. Video: Tom Ellard - Story structure and the hero’s journey
  32. Video: Tom Ellard - The role of memory, imagery and emotion in understanding story
  33. Video: Henry Jenkins - World building
  34. Reading: Module 1 Lesson 3 Useful links and resources
  35. Reading: Key points to remember from this lesson


WEEK 2


Creative Ideas Generation - Building a Storyworld



This module introduces you to creative thinking techniques that you can use to help you develop a cohesive and rich story narrative. You’ll explore important models of creative thinking, along with different tools and techniques that can help you expand your narrative into a storyworld that will become the basis of an effective transmedia strategy.


17 videos, 8 readings expand


  1. Video: Key Concept - The premise and six word stories
  2. Discussion Prompt: Can you write your own six word story?
  3. Video: Narrative and story
  4. Video: Charles Santoso - Six word stories
  5. Reading: Module 2 Lesson 1 Useful links and resources
  6. Reading: Key points to remember from this lesson
  7. Video: Key Concept - Three tools for creating content
  8. Discussion Prompt: What creative idea generation tools appeal to you?
  9. Video: Developing and communicating ideas
  10. Video: Charles Santoso - Conceptual blending
  11. Video: Stuart Samuels - What is an idea?
  12. Reading: Module 2 Lesson 2 Useful links and resources
  13. Reading: Key points to remember from this lesson
  14. Video: Key Concept - Developing your conceptual story idea with content
  15. Discussion Prompt: How might you add detail to your story idea?
  16. Video: The importance of a strong central narrative
  17. Video: Charles Santoso - Creativity techniques
  18. Video: Sergio Paez - The role of visual storytelling
  19. Video: Mikey Leung - Planning and testing your story
  20. Reading: Module 2 Lesson 3 Useful links and resources
  21. Reading: Key points to remember from this lesson
  22. Video: Key Concept - Working creatively in storyworlds by using constraints
  23. Discussion Prompt: What are the constraints that help define your story?
  24. Video: Building a storyworld
  25. Video: Charles Santoso - Storytelling and seed ideas
  26. Video: Susan Bonds - The process of developing a transmedia story
  27. Video: Mikey Leung - Using storyworlds in transmedia social campaigns
  28. Reading: Module 2 Lesson 4 Useful links and resources
  29. Reading: Key points to remember from this lesson

Graded: Assignment 1: What is your story?

WEEK 3


Understanding a Transmedia Audience



Understanding the different audiences that engage with elements of a transmedia experience can help develop and improve the reach and impact of your storyworld. This module explores the concepts of ethnography and participatory design as a means of identifying, engaging, and learning from your audience, to help you to focus your strategy to better meet their needs.


13 videos, 6 readings expand


  1. Video: Key Concept - An introduction to the audience
  2. Discussion Prompt: How do you think your audience will affect your story?
  3. Video: Audience in transmedia storytelling
  4. Video: Connecting audience with story
  5. Video: Henry Jenkins - The collective intelligence of a transmedia audience
  6. Reading: Module 3 Lesson 1 Useful links and resources
  7. Reading: Key points to remember from this lesson
  8. Video: Key Concept - Understanding the audience using ethnography
  9. Discussion Prompt: How will you learn about your own story's audience?
  10. Video: The changing nature of audience
  11. Video: Mikey Leung - Identifying and engaging your audience
  12. Video: Henry Jenkins - Developing strategy for engaging multiple types of audience
  13. Video: John McGhee - Identifying and understanding user groups for virtual reality (VR) medical visualisations
  14. Reading: Module 3 Lesson 2 Useful links and resources
  15. Reading: Key points to remember from this lesson
  16. Video: Key Concept - Understanding the audience using participatory design
  17. Discussion Prompt: Do you want your audience to be passive or active?
  18. Video: Mikey Leung - The potential of transmedia storytelling for audience engagement
  19. Video: Maya Zuckerman - Rapid prototyping
  20. Video: Cindi Drennan - The Departure. A case study of engaging a community in participatory design
  21. Reading: Module 3 Lesson 3 Useful links and resources
  22. Reading: Key points to remember from this lesson

Graded: Assignment 2: Who are you telling your story to?

WEEK 4


The Transmedia User Experience



The success of your project is ultimately determined by the quality of the audience's experience. Will your transmedia strategy capture people’s imagination and continue to engage them in multiple facets of the larger storyworld over time? In this module you will being to think about how the convergence of narrative, audience, and technology affects the design of a transmedia strategy. You will also explore theories and frameworks that will help you better understand how to design and evaluate engaging, persuasive and enjoyable transmedia user experiences.


12 videos, 6 readings expand


  1. Video: Key Concept - User experience in context
  2. Discussion Prompt: What are some examples of experiences that might work in your own storyworld?
  3. Video: Tracey Taylor - Group interactive experiences
  4. Video: Henry Jenkins - Orientation. Unifying a transmedia story experience
  5. Reading: Module 4 Lesson 1 Useful links and resources
  6. Reading: Key points to remember from this lesson
  7. Video: Key Concept - Getting a grip on experience
  8. Discussion Prompt: What types of experiences suit your own transmedia strategy?
  9. Video: Tom Ellard - Advice about audience engagement
  10. Video: Catherine Fargher - Evaluating user engagement
  11. Reading: Module 4 Lesson 2 Useful links and resources
  12. Reading: Key points to remember from this lesson
  13. Video: Key Concept - Designing the transmedia user journey
  14. Discussion Prompt: What are some of the key touchpoints in your own transmedia strategy?
  15. Video: Henry Jenkins - Continuity and expectation in the transmedia user experience
  16. Video: Designing cohesive experiences for multiple audiences
  17. Video: Tom Ellard - Translating stories across different media
  18. Video: Steve Peters - Ethics in transmedia storytelling
  19. Video: Catherine Fargher - Designing for participation
  20. Reading: Module 4 Lesson 3 Useful links and resources
  21. Reading: Key points to remember from this lesson

Graded: Assignment 3: How is your story experienced?

WEEK 5


Using Creative Technologies



Working in a transmedia context means taking a flexible and inclusive approach to technologies - old and new. Within this module, you will be exposed to evaluation and design strategies for different technologies in a transmedia storytelling context. It showcases several examples of creative uses of technology in storytelling, and explores how emerging digital technologies such as virtual reality (VR) and augmented reality (AR) are creating new possibilities for narrative personalisation and audience immersion in a story.


18 videos, 8 readings expand


  1. Video: Key Concept - Creative technologies and the transmedia experience
  2. Discussion Prompt: What technologies inspire and frustrate you?
  3. Video: Joseph Narai - Location based storytelling
  4. Video: Henry Jenkins - Low tech transmedia strategies
  5. Reading: Module 5 Lesson 1 Useful links and resources
  6. Reading: Key points to remember from this lesson
  7. Video: Key Concept - Choosing the right technologies to tell your story
  8. Discussion Prompt: What issues should you consider when choosing technologies for your story?
  9. Video: Brian Seth Hurst - Choosing a technology platform
  10. Video: Henry Jenkins - Examples of technological affordances and audience experience
  11. Video: Cindi Drennan - Projection mapping. Affordances, constraints and audience
  12. Video: Joseph Narai - UNSW Business School Virtual Reality (VR) Marketing
  13. Video: Tracey Taylor - A rich multimedia project
  14. Reading: Module 5 Lesson 2 Useful links and resources
  15. Reading: Key points to remember from this lesson
  16. Video: Key Concept - Experiencing technology in context
  17. Discussion Prompt: Which technology will you use for different types of engagement?
  18. Video: Tom Ellard - Choosing the right platform for your story
  19. Video: Cindi Drennan - Illuminart. Permanent interactive projection mapping
  20. Video: Cindi Drennan - Illuminart. Harts Mill
  21. Reading: Module 5 Lesson 3 Useful links and resources
  22. Reading: Key points to remember from this lesson
  23. Video: Key Concept - Considerations for using current and emerging technologies for storytelling
  24. Discussion Prompt: Which emerging technology do you think has great potential for storytelling?
  25. Video: Managing expectations of emerging technologies
  26. Video: Discussion and applications of Augmented Reality (AR) and Virtual Reality (VR)
  27. Video: John McGhee - The future of virtual reality (VR) technologies
  28. Video: Geoff Long - The future of technology and storytelling
  29. Reading: Module 5 Lesson 4 Useful links and resources
  30. Reading: Key points to remember from this lesson

Graded: Assignment 4: How will you use technology to tell your story?

WEEK 6


Stories from Industry - Professionals’ Career Journeys and Advice



Meet the instructors who will be guiding you through the course, and benefit from the stories of personal career journeys of some of the biggest names in transmedia storytelling from the USA (Hollywood), Canada, and Australia. Hear their advice about getting started in the industry, and examine examples of their work in movies, digital entertainment, virtual reality and more.


24 videos expand


  1. Video: Susan Bonds, 42 Entertainment. Los Angeles, USA
  2. Video: Flint Dille, Screenwriter, Game Designer and Novelist. Los Angeles, USA
  3. Video: Cindi Drennan, Illuminart. Adelaide, Australia
  4. Video: Tom Ellard, UNSW Australia | Art & Design. Sydney, Australia
  5. Video: Catherine Fargher, Dr Egg Digital. Sydney, Australia
  6. Video: Hal Hefner, 3AM Creative. USA
  7. Video: Brian Seth Hurst, StoryTech. Los Angeles, USA
  8. Video: Henry Jenkins, School for Communication and Journalism. University of Southern California, USA
  9. Video: Mikey Leung, Digital Storytellers. Sydney, Australia
  10. Video: Alex Lieu, 42 Entertainment. Los Angeles, USA
  11. Video: Geoffery Long, Annenberg Innovation Lab. University of Southern California, USA
  12. Video: John McGhee, UNSW Australia | Art & Design. Sydney, Australia
  13. Video: Joseph Narai, Transmedia Entertainment. Sydney, Australia
  14. Video: Jeff Nicholas, The Uprising Creative. Los Angeles, USA
  15. Video: Sergio Paez, Lucasfilm. California, USA
  16. Video: Steve Peters, No Mimes Media. Los Angeles, USA
  17. Video: Stuart Samuels, Stuart Samuels Productions. Toronto, Canada
  18. Video: Seth Shapiro, New Amsterdam Media. Los Angeles, USA
  19. Video: Scott Snibbe, Eyegroove. San Francisco, USA
  20. Video: Tracey Taylor, The Pulse. Sydney, Australia
  21. Video: Robert Tercek, School of Cinema-Television. University of Southern California, USA
  22. Video: Kevin Williams,Founder & Director of KWP Ltd and DNA Association
  23. Video: Brent Young, Super 78. Los Angeles, USA
  24. Video: Maya Zuckerman, Transmedia SF. San Francisco, USA

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