Argumentation Training and Techniques for Persuasion

The most important argumentation techniques for business use are shown. You refine your rhetorical skills in dealing with situations of argumentation. Both the factual and the emotional side of a conversation will be discussed. Participants will have the opportunity to review and optimize their own argumentative behaviour.

Seminar content

Emotional and Interpersonal skills

• How to control my emotions?
• How do I distinguish an unfair conversation partner?
• 3 strategies of self defense
• Express or suppress anger?
• Identify personal strengths and weaknesses in conversation
• Read intentions and fend manipulations

Taking the positive from the negative

• Behavior in the case of unsophisticated objections
• 3 strategies of self defense
• The positive effect of contrary opinions
• Read intentions and fend manipulations

Argumentation techniques

• Understanding Arguments
• 4 tips for bringing conversations to a more objective level
• Fair arguing and creative aggression?
• Active listening, correct interpretation, targeted reaction
• 5 rules to argue convincingly

Target audience

The seminar argumentation training and techniques for persuasion is aimed at specialised employees and executives in all sectors who want to convince others and react confidently in conversation and argumentation situations.