Writing inspiring thought leadership articles
- Dauer
Writing inspiring thought leadership articles
Startdaten und Startorte
Beschreibung
An effective thought leadership content strategy can position you as an authority in your field, build your reputation, win business and even influence other business leaders – and the future of your industry. Of course, strategy alone is not enough: smart, powerful writing is critical. This course will show your team how to use storytelling and journalistic techniques to translate their in-depth knowledge and research into accessible, engaging, commercially viable content that stands out from the rest. A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the …Frequently asked questions
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An effective thought leadership content strategy can position you
as an authority in your field, build your reputation, win business
and even influence other business leaders – and the future of your
industry. Of course, strategy alone is not enough: smart, powerful
writing is critical. This course will show your team how to use
storytelling and journalistic techniques to translate their
in-depth knowledge and research into accessible, engaging,
commercially viable content that stands out from the rest. A key
feature of this course is that all delegates receive our unique
pre-course writing analysis. This covers 15 different areas of
writing skills and helps us ensure the training meets the
delegates’ precise writing needs, while ensuring delegates make
rapid, targeted improvements. We can run this course remotely
online or in person at your workplace or choice of venue. By the
end of the training, attendees will know how to: • turn in-depth
research and knowledge into compelling thought leadership articles
• plan articles with their target readers in mind • be ready with
content so they can be first to comment at the critical moment •
ensure key points are communicated to the reader – not buried at
the end • capture attention from the start and leave readers with a
memorable ending • use journalistic techniques to hook readers and
make well-worn content engaging in new ways • cut waffle and
abstractions to write with authority and make an impact with
thought leadership that stands out • construct a persuasive
argument to influence other industry leaders.
Emphasis have been training companies and individuals in how to make their writing work for 26 years. We're already the UK’s number-one provider of business-writing training. And we’re on our way to becoming one of the world’s leading communications learning specialists.
Since we started out in 1998, we’ve helped more than 80,000 people from over 1,000 blue-chip companies, government departments, consultancies, law firms, universities, charities, accountancy firms, pharmaceutical companies and construction firms – in fact, anywhere where effective communication plays a key role.
We're specialists in communications and business-writing training. It's what we do and what we love – from improving an individual’s presentation or writing skills to transforming the communications of your entire organisation.
All our trainers and business-writing consultants have a strong background in professional writing and communications – just as many of our office staff do.
We're English-language teachers, journalists, publishers, writers and editors. Our backgrounds give us the depth of knowledge to tackle even the most complex writing and communication challenges.
We've built our reputation on providing high-quality, high-impact business-writing courses for companies and individuals, both through live courses and online. In response to demand from our clients, we now offer a wider portfolio of communications learning and consultancy services, such as our unique presentation-skills training.
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