Advanced Business Strategy

Methode

Advanced Business Strategy

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Beschreibung

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About this course: Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.

Created by:  Unive…

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Frequently asked questions

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.

Created by:  University of Virginia
  • Taught by:  Michael Lenox, Senior Associate Dean and Chief Strategy Officer

    Darden School of Business
  • Taught by:  Jared Harris, Samuel L. Slover Research Chair in Business Administration

    Darden School of Business
Basic Info Course 2 of 5 in the Business Strategy Specialization Commitment 4 weeks of study, 2-6 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.7 stars Average User Rating 4.7See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of Virginia A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

Syllabus


WEEK 1


Dynamic Strategy



Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis and apply this tool in a case study of Sony. Let's get started.


9 videos, 9 readings expand


  1. Reading: Course Overview
  2. Reading: Course Requirements
  3. Reading: Get to Know Your Classmates
  4. Reading: Using the Discussion Forums
  5. Video: Introduction to Strategy Over Time
  6. Video: The Dynamic Capabilities Perspective
  7. Video: Introduction to the Competitive Life Cycle
  8. Video: Competitive Life Cycle: Common Patterns
  9. Video: Why Incumbent Firms Fail or Survive
  10. Video: Competitive Life Cycle Analysis
  11. Video: Module Lessons
  12. Video: Strategist's Toolkit: Competitive Life Cycle Analysis
  13. Reading: Sony PlayStation 4: Aim and Fire
  14. Video: Sony PlayStation 4 Case Debrief
  15. Reading: Week 1 Slides
  16. Reading: Introduction to Strategic Analysis
  17. Reading: Common Terms, Strategy Analytics, and Gathering Strategic Intelligence
  18. Reading: The Strategist's Toolkit: Table of Contents

Graded: Dynamic Strategy

WEEK 2


International Strategy



Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis and apply this tool to a case study about Orascom Telecom.


10 videos, 2 readings expand


  1. Video: Introduction to International Strategy
  2. Video: Patterns of Internationalization
  3. Video: Where to Compete
  4. Video: Entering Foreign Markets: Exporting
  5. Video: Entering Foreign Markets: Licensing and Alliances
  6. Video: Entering Foreign Markets: Foreign Direct Investment
  7. Video: Foreign Direct Investment: Entry Mode
  8. Video: Module Lessons
  9. Video: Strategist's Toolkit: Internationalization Analysis
  10. Reading: Orascom Telecom Holding: Wind and Weather
  11. Video: Orascom Telecom Holding Case Debrief
  12. Reading: Week 2 Slides

Graded: International Strategy

WEEK 3


Diversification Strategy



Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney.


10 videos, 2 readings expand


  1. Video: Introduction to Competing across Industries
  2. Video: Financial Reasons to Diversify
  3. Video: Operational Reasons to Diversify
  4. Video: Strategic Reasons to Diversify
  5. Video: Why Firms Exist: Theory of the Firm
  6. Video: Limits on Firm Scope
  7. Video: The Right Degree of Diversification
  8. Video: Module Lessons
  9. Video: Strategist's Toolkit: Diversification Matrices
  10. Reading: Walt Disney Co: Mickey Mouse or Media Mammoth?
  11. Video: Walt Disney Co Case Debrief
  12. Reading: Week 3 Slides

Graded: Diversification Strategy

WEEK 4


Stakeholder Strategy



How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis and apply this tool in a case study about GE Healthcare.


9 videos, 4 readings, 1 practice quiz expand


  1. Video: Introduction to Stakeholder Strategy
  2. Video: Creating Value for Stakeholders
  3. Video: Aligning Key Stakeholders
  4. Video: Aligning Secondary Stakeholders
  5. Video: Sources of Institutional Pressure
  6. Video: Value Creation and Your Values
  7. Video: Module Lessons
  8. Video: Strategist's Toolkit: Stakeholder Analysis
  9. Reading: GE Healthcare in India: An (Ultra)Sound Strategy?
  10. Video: GE Healthcare India Case Debrief
  11. Reading: Week 4 Slides
  12. Reading: Stakeholder Analysis Worksheet
  13. Reading: Assignment Overview
  14. Practice Quiz: Practice Reviewing an Assignment

Graded: Stakeholder Strategy
Graded: Advanced Competitive Position

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