Storytelling in business

The stories we heard as children helped us to understand and find meaning in the world around us. As adults, we can harness the power of storytelling to grow our brand and our business. This storytelling for business course explores how stories are key to connecting with prospects, clients, customers and colleagues – to inspiring, influencing and being remembered. It will show your team how to find the right stories to tell and how to shape and deliver them for maximum effect. Storytelling is an invaluable skill in a wide range of roles and contexts, from coaching and mentoring to corporate leadership, and from technical training to marketing, PR and sales. Whichever area your team work in and whatever their goals, we can adapt this course to meet them – and we’ll build highly relevant materials using real-life examples of your organisation’s documents. A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs, while ensuring delegates make rapid, targeted improvements. We can run this course remotely online or in person at your workplace or choice of venue. By the end of the training, attendees will be able to: • identify what will make a good story • be clear on objectives and key messages before they start • write openings that arouse the reader’s or audience’s curiosity • communicate emotion in their storytelling • build a sense of suspense • use an engaging and appropriate tone • end with a positive and memorable takeaway message • deliver their stories to an audience.