English for the Media and Entertainment Industry

Sprachkurs "English for the Media and Entertainment Industry"

Das Sprachtraining „English for the Media and Entertainment Industry“ behandelt mitunter folgende Themen:

• Organizing and managing the development process, e.g. copyright acquisition, editing, securing financing, production, advertising and distribution
• Comparing and selecting business strategies, e.g. printing on demand, fragmentation, cross-media strategy, cross-media branding, personalization, etc.
• Analyzing technological advances as they relate to the Internet, mobile communications, cable networks, terrestrial networks, and digitization
• Presenting your ideas professionally, e.g. using vivid descriptions, incorporating visual aids, motivating your audience, summarizing clearly and quickly
• Managing finances through promotional placements and advertising income
• Analyzing, describing, and summarizing changes in consumer behavior
• Focusing on special interest offerings and the inclusion of user-generated content
• Talking with the press, e.g. being vague or specific, answering difficult questions professionally, representing your company in a positive light
• Creating and participating in a convergent media organization
• Handling questions of privacy and image trademark rights
• Managing digital rights, fighting Internet piracy and pirated materials
• Coordinating and overseeing distribution, sales, rentals, and reproductions