Wharton Entrepreneurship Capstone

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Wharton Entrepreneurship Capstone

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Beschreibung

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: In this Capstone project, you will be assembling a pitch deck for a new venture, including the key deliverables (e.g., customer needs, concept description, financials, and so forth). You will review your peers' projects according to a rubric develop by Wharton Entrepreneurship and practice applying the same criteria VC’s use in evaluating potential investments. The learners with the top-scoring projects will be introduced to the most appropriate VC firms in Wharton Entrepreneurship’s network, according to region and sector.

Created by:  University of Pennsylvania
  • Taught by:  Kartik Hosanagar, Professor

    Wharton School
  • Taught by:  Lori Rosenkopf…

Gesamte Beschreibung lesen

Frequently asked questions

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Noch nicht den perfekten Kurs gefunden? Verwandte Themen: Capstone Courses, Persönliche Effektivität, Persönlichkeitsentwicklung, Problemanalyse und -lösung und Six Sigma.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: In this Capstone project, you will be assembling a pitch deck for a new venture, including the key deliverables (e.g., customer needs, concept description, financials, and so forth). You will review your peers' projects according to a rubric develop by Wharton Entrepreneurship and practice applying the same criteria VC’s use in evaluating potential investments. The learners with the top-scoring projects will be introduced to the most appropriate VC firms in Wharton Entrepreneurship’s network, according to region and sector.

Created by:  University of Pennsylvania
  • Taught by:  Kartik Hosanagar, Professor

    Wharton School
  • Taught by:  Lori Rosenkopf, Vice Dean and Director, Wharton Undergraduate Division

    Simon and Midge Palley Professor of Management
  • Taught by:  David Hsu, Richard A. Sapp Professor of Management

    The Wharton School
  • Taught by:  Laura Huang, Assistant Professor

    Management
  • Taught by:  Ethan Mollick, Edward B. and Shirley R. Shils Assistant Professor

    Assistant Professor of Management- Wharton School
  • Taught by:  David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

    Marketing
  • Taught by:  Karl T. Ulrich, Vice Dean of Entrepreneurship and Innovation

    The Wharton School
Basic Info Course 5 of 5 in the Entrepreneurship Specialization Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.9 stars Average User Rating 4.9See what learners said 课程作业

每门课程都像是一本互动的教科书,具有预先录制的视频、测验和项目。

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证书

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University of Pennsylvania The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

Syllabus


WEEK 1


Start Here



Welcome to the Entrepreneurship Capstone Project! This project-based course is designed to provide you with the resources and tools you need to develop a pitch deck for a start-up, which you will submit as your Capstone Project. Please study the readings below, which provide you with the resources and timeline you need to complete a successful pitch deck. Then, please take the Project Scope Quiz. You must score 100% to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%. If you're looking for some inspiration, you can learn about how some entrepreneurs got their ideas off the ground. We've also reposted lectures from the courses that will be particularly helpful for you to review.


5 videos, 4 readings expand


  1. 阅读: Project Prompt and Scope
  2. 阅读: Pitch Deck Examples
  3. 阅读: Turning Ideas into Businesses
  4. 讨论提示: Week 1 Discussion - Introductions
  5. 讨论提示: Suggest Additional Resources for Pitch Deck
  6. Video: Importance of the Idea (VIDE Model) (Entrepreneurship 1)
  7. Video: Competitive Analysis (Entrepreneurship 1)
  8. Video: Testing Your Ideas - Surveys (Entrepreneurship 1)
  9. Video: Planning - Assumptions (Entrepreneurship 1)
  10. Video: Entrepreneurial Strategy (Entrepreneurship 2)
  11. 阅读: Lecture Slide PDFs

Graded: Project Scope Quiz

WEEK 2


Building Your Pitch Deck



This week, you will spend time assembling the elements of your pitch deck so that you can submit it for preliminary review next week. Good pitch decks vary in length, but they are all impactful. Take the time this week to put together all the sections of your deck, making sure that each one is supported by evidence, analysis, and/or research when applicable. Watch Professor Mollick's video on pitch decks. As a refresher, we've also included some key videos from the Specialization courses talking about pitch decks or the components you are to include in your project. The videos and guidelines below will help you assemble your deck.


6 videos, 5 readings expand


  1. 阅读: Pitch Deck Guidelines from a VC
  2. 阅读: Professor Mollick's Video on Pitch Decks
  3. 阅读: Choosing the Right Name
  4. 阅读: About Your Intellectual Property
  5. 讨论提示: Week 2 Discussion - Pain points
  6. 讨论提示: Intellectual Property
  7. 同学互评: The Two-Sentence Pitch (Optional Peer Feedback Exercise)
  8. Video: Elevator Pitch (Entrepreneurship 1)
  9. Video: The Art of the Pitch (Entrepreneurship 2)
  10. Video: Executive Summary and Pitch Deck (Entrepreneurship 4)
  11. Video: Branding and Naming (Entrepreneurship 2)
  12. Video: The Importance of the Founding Team (Entrepreneurship 2)
  13. Video: How to Price the Product or Service (Entrepreneurship 3)
  14. 阅读: Lecture Slide PDFs


WEEK 3


Preliminary Pitch Deck



This week, you will submit your pitch deck for preliminary review. Your peers will have a chance to give you feedback on where your pitch succeeds and where it needs work. You'll also have the opportunity to review the work of your peers and to give feedback. Evaluating the work of your peers will provide you with a new way of looking at your own work, which you may see differently after providing feedback. You might also want to spend some time this week brushing up on the financing and financial statement coursework you completed.


2 videos, 2 readings expand


  1. 阅读: The Importance of Feedback
  2. 讨论提示: Week 3 Discussion - Incorporating feedback
  3. Video: Pro Forma Financial Statements (Entrepreneurship 4)
  4. Video: Financing Pathways (Entrepreneuship 4)
  5. 阅读: Lecture Slide PDFs

Graded: Preliminary Review

WEEK 4


Revision Week



This week, you will spend time revising your pitch deck for final submission next week. Review the rubric to make sure you have all the required elements, and that each of those elements is backed by evidence, analysis, and research. You may also want to look at Reid Hoffman's comments on his own pitch deck for LinkedIn for an example of evaluating your own work. In thinking about your revisions, you may also want to consider this question - does my pitch deck tell a story?


2 readings expand


  1. 阅读: LinkedIn Pitch and Revisions
  2. 阅读: Does Your Pitch Deck Tell a Story?
  3. 讨论提示: Week 4 Discussion - Refining your pitch deck - questions? challenges?
  4. 同学互评: Explain Your Revisions to One Slide (Optional Peer Feedback Exercise)


WEEK 5


Final Project Submission



This week, you will finish your revisions to create a final version of your pitch deck and submit it for peer review. You'll then be asked to review the work of three of your peers. Once you have gotten feedback on your deck, you may use it to pitch your product or service to a funder, or as an example of a strategic presentation at your current job, or as a work sample when you are applying for a new one. A successful pitch can change the world, even if it's just a little. Good luck!


2 items expand


  1. 讨论提示: Week 5 Discussion - Reflect on your experience and share your insights

Graded: Final Pitch Deck Submission

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