Developing the Opportunity for Corporate Entrepreneurs

About this course: For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives. In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on: • Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-opportunity

Who is this class for: For an increasing number of established companies, creating new businesses within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new businesses. This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead new businesses within established companies. This course is also valuable to any undergraduates, graduate students, or professionals interested in corporate entrepreneurship. The Corporate Entrepreneurship Specialization is designed for junior- and middle-managers in medium- to large-sized companies interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses within large companies. These new businesses rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation.

Created by:  University of Maryland, College Park

• Taught by:  Dr. James V. Green, Director of Entrepreneurship Education

  Maryland Technology Enterprise Institute

Basic Info Course 1 of 5 in the Corporate Entrepreneurship: Innovating within Corporations Specialization Level Beginner Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.0 stars Average User Rating 4.0See what learners said Coursework

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University of Maryland, College Park The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

Syllabus


WEEK 1


Introduction to Developing Opportunities for Corporate Entrepreneurs
Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship


6 videos, 5 readings expand

1. Video: Preview of the Course
2. Reading: Welcome to Developing the Opportunity for Corporate Entrepreneurs
3. Reading: Meet Dr. James V. Green
4. Reading: Connect with your Classmates
5. Reading: Our Recommended Textbook for the Course
6. Video: A brief history of corporate entrepreneurship
7. Video: Key enablers of corporate entrepreneurship
8. Video: Setting up a formal structure for corporate entrepreneurship
9. Video: Preview of the Corporate Entrepreneurship Specialization
10. Reading: The Lean Enterprise: How Corporations Can Innovate Like Startups
11. Video: Preview of the Master of Professional Studies in Technology Entrepreneurship

Graded: Best Practices in Corporate Entrepreneurship

WEEK 2


Thinking Entrepreneurially
Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors


21 videos, 5 readings expand

1. Reading: The Opportunity Analysis Canvas
2. Video: Welcome to the Week
3. Video: The Opportunity Analysis Canvas
4. Video: What are entrepreneurial opportunities?
5. Video: Asking for ideas from employees
6. Video: What is strategic decision-making?
7. Video: Why study strategic decision-making?
8. Video: What is your decision-making style?
9. Reading: The Opportunity Analysis Canvas
10. Video: Designing a career path for corporate entrepreneurs
11. Video: Do you have a high need for achievement?
12. Video: How does individualism influence your decision-making?
13. Video: Do you believe that you have control of your own destiny?
14. Video: Are you able to effectively focus your time and resources?
15. Video: Do friends characterize you as an optimist?
16. Reading: The Opportunity Analysis Canvas
17. Video: Do you have high self-efficacy?
18. Video: Do you exhibit high cognitive motivation?
19. Video: What is your tolerance for ambiguity?
20. Reading: The Opportunity Analysis Canvas
21. Video: Preparing for the pitfalls of corporate entrepreneurship
22. Video: Do you have the confidence to attempt the difficult?
23. Video: What is your risk tolerance?
24. Video: Are your interpersonal skills well developed?
25. Video: Are you rich in social capital?
26. Reading: Resource Revolution: How to Capture the Biggest Business Opportunity in a Century

Graded: Challenge Activity
Graded: Challenge Activity
Graded: Challenge Activity

WEEK 3


Seeing Entrepreneurially
Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition


16 videos, 4 readings expand

1. Video: Welcome to the Week
2. Reading: The Opportunity Analysis Canvas
3. Video: What impact do knowledge conditions have in your industry?
4. Video: Are the demand conditions in your industry favorable?
5. Reading: The Opportunity Analysis Canvas
6. Video: What is the lifecycle stage of your industry?
7. Video: Is the industry capital intensive?
8. Video: Is the industry advertising intensive?
9. Video: Are you trying to enter a concentrated market?
10. Video: What is the average size of a company in the industry?
11. Reading: The Opportunity Analysis Canvas
12. Video: What demographic changes are creating new market needs?
13. Video: What psychographic changes are opportunistic?
14. Video: What technical advancements are emerging?
15. Video: What societal changes are presenting new opportunities?
16. Video: What political and regulatory forces will influence the market?
17. Reading: The Opportunity Analysis Canvas
18. Video: How does the learning curve influence your success?
19. Video: What complementary assets are critical to develop?
20. Video: What is the reputation of your competitors?

Graded: Industry Analysis
Graded: Market Analysis
Graded: Competitive Analysis

WEEK 4


Acting Entrepreneurially
Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification


13 videos, 3 readings expand

1. Video: Welcome to the Week
2. Reading: The Opportunity Analysis Canvas
3. Video: What is value innovation?
4. Video: What existing factors can you eliminate?
5. Video: Where can you reduce factors and not reduce value?
6. Video: Which factors can you raise above competitors?
7. Video: What new factors can you create?
8. Reading: The Opportunity Analysis Canvas
9. Video: Is the problem real?
10. Video: Does your solution create value for your stakeholders?
11. Video: Is your advantage superior and sustainable?
12. Video: Can you build the right team at the right time?
13. Video: Assembling and unleashing a diverse workforce
14. Reading: The Opportunity Analysis Canvas
15. Video: Final Thoughts
16. Video: Learn with the Master of Professional Studies in Technology Entrepreneurship

Graded: Value Curve Analysis
Graded: Challenge Activity