Content Marketing Management (in English)

In this live-online-seminar, you will learn the key concepts, techniques, and tools to effectively plan, create, and distribute unique and appropriate content for various channels such as corporate websites, blogs, and social media. Discover how to use high-quality and specific content to engage your target group, build communities, and establish long-term customer relationships.

Optimize your content marketing performance: Convince your target group with the right content strategy!

This online course will guide you through the process of content marketing – from strategic planning, target group analysis and developing unique content to measuring and analyzing success. Using inspiring practical examples, you will get useful tips and learn methods you can apply in your own content marketing.

Kursinhalte

Content marketing basics

• What is content marketing?
• Trends and new developments

Strategic planning in content marketing

• Steps of the strategic content marketing process: strategy, analysis, conception, production, distribution, evaluation
• Targeting and defining your target group
• Developing a content marketing strategy
• Content formats

Content creation and distribution

• Creating unique and meaningful content
• Storytelling in content marketing
• Content optimization for search engines (SEO)
• Content curation and UGC (User Generated Content)
• Content distribution through different channels
• Social media strategies for content marketing

Measuring success in content marketing

• Key Performance Indicators (KPIs) and metrics in content marketing
• Conversion tracking and lead generation

Voraussetzungen für diesen Kurs

Requirements for live participation:

• Customary desktop computer or laptop (64-bit), headset, webcam
• Stable internet connection
• At least 2 GB of RAM
• Download and installation of alfaview (free of charge for you!)

Short preparation check:

1. Create profile or login and book desired course www.alfatraining.com
2. Download and install video conferencing software www.alfaview.com
3. Check technical equipment (computer, headset and webcam)
4. Log back in to your profile at www.alfatraining.com and test everything

The event will take place live and online, please check your equipment at least 2-3 days before the course starts and install the alfaview videoconferencing software alfaview (free of charge for you!). If you are using a company network or computer, please clarify the installation and use of alfaview with the appropriate department beforehand!