Introduction to SAS® for Customer Experience Analytics

This SAS e-Lecture introduces SAS for Customer Experience Analytics, the business problems that the solution addresses, its high-level architecture, and the courses that are available for different types of users. You will learn how to identify the types of business problems that the solution can address. You will know how to describe the solution and its components at a high level and identify training options for the various solution components.

Voraussetzungen
Before listening to this e-lecture, you should have a basic understanding of Web sites and their terminology.

Zielgruppe
Personnel who will work with SAS for Customer Experience Analytics or who want to gain a basic understanding of the solution including its components: data collection, business rules definition, data integration, and presentation layers

Module
Customer Intelligence software

Kursinhalte

• Bringing On-line Customer Behavior into the Enterprise
  • examples of business problems addressed by the solution
  • key features
  • role of the solution within SAS Customer Intelligence
• Technical Overview
  • data collection
  • data normalization
  • data integration
  • reporting and analysis
  • on-site and hosted implementation options
• Training Overview
  • training offered relevant to each of the solution components
  • intended audience and prerequisites for each offering

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