Music Marketing 101

The number of digital portals currently available for music promotion increases on a daily basis. Social media tools provided by Facebook, Linkedin and Sound Cloud, to name but a few, can become a very effective marketing machine when used correctly. Determining how to reach your target audience and encouraging them to do the marketing work for you should be your goal in such an environment. But understanding how these open platforms work and which to choose is a time consuming task. To do this effectively it is important to have a basic understanding of music marketing on a broader scale.

Music Marketing Course Topics Include:
• Music industry trends
• Marketing concepts and maketing strategies
• Pricing and distribution
• Marketing your music through social media
• Direct marketing through online media

The Music Marketing 101 course provides a perfect platform for artists, producers and engineers wanting to develop a marketing strategy for the digital music environment. Our students learn to appreciate the latest music industry trends. Topics like branding and image strategies are also considered, alongside tradition A&R skills. Acquiring a sensitivity for these topics will help the student create a plan to develop his or her music ‘product’. Understanding how to use the internet to effectively promote and distribute music, along with generating publicity are an essential part of the course. During the course participants acquire the skills to complete their own marketing plan.

This course offers a simple and practical introduction to marketing and promotion and is full of strategies and techniques that can be used to get your music out there in this rapidly changing digital music market place.