Innovatie Management (Innovation Management)

Your business needs to keep developing to retain or extend competitive advantage. The Innovation Management programme offers you an understanding of today’s marketplace in which customers are more aware, active, and value-driven. Your company must rapidly create products and services that inspire, include and reflect your clients’ values which have increased the importance of business development even more.

Execute, deliver and sustain innovation

During the Innovation Management programme by RSM Executive Education, you will explore new approaches to innovation management that are based on solid scientific results, and provide practical guidance at the same time. In this three-days course, you will learn why and how companies must rapidly create services and products that inspire. You will be able to set out a strategic direction for innovation in your company, identify new business development activities, and implement this direction in your activities and organisation. You also learn to integrate imaginative new approaches to innovation, and to your business development activities.

Your new knowledge and perspectives will enable a continuous re-examination of progress and development that can bring innovations to the firm, and that the firm can bring to the market, so it can thrive and keep ahead.