Customer-Centric Innovation Open Program

We will take you on a 2-day journey from empathizing with customers to building compelling value propositions. Whether your function is in innovation, marketing, market research, and beyond, we will work together to help you become more customer-centric. 

Here are some things that you can expect

• Fresh tools and frameworks to help you succeed
• Active learning methodologies
• Curriculum built in relevance and rigor
• Atmosphere built for cross-polination & networking
• Personal Innovator's Workbook

We will cover the following topics:

• Source of inspiration
• Capture the true VoC
• Tell inspirational stories
• Design thinking
• Customer personas
• Jobs to be done
• How might we's
• White & dark horsing
• Idea napkins
• CJ mapping
• Beyond satisfaction
• Blue ocean strategy
• Value creation & extraction
• Assumption testing
• Building a pitch

During a 2-day program we will go through real business cases, you'll do dedicated excercises together with people from other companies and we'll have a guest speaker who is a renowned expert in innovation.