Press-release writing for companies

Creating sharp and compelling press releases that will get journalists’ attention is key to gaining press coverage. It’s a challenging skill, with many parts to master. But doing so will be hugely valuable to your team – and your organisation. This interactive and practical in-house training – developed with both journalists and PR professionals – will show your team how. They will learn everything they need to know in order to write effective press releases, understand what journalists are looking for and employ strategies that will give them the edge. We’ll show them how to recognise ideas that truly qualify as news, and how to turn these into great stories. They’ll learn how to craft succinct and readable content and write subject lines, headlines and intros that grab attention. They’ll understand the vital components and structure every press release needs. And they’ll discover the other crucial strategic steps to take, including planning media campaigns, building contacts and liaising with the press. We’ll tailor the materials to your challenges and goals, using real examples of your organisation’s media writing. So you can be sure the training will be directly relevant to your team’s real work – and they can be sure of how to apply the techniques as soon as they’re back at their desks. All delegates will also receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs, while ensuring delegates make rapid, targeted improvements. We can run this course remotely online or in-person at your workplace or choice of venue. By the end of the training, your team will know how to: • identify ideas that are genuinely newsworthy • understand what journalists are looking for in a press release (as well as all the ways to guarantee their release will be ignored or deleted) • use the crucial structure every press release should have • write succinct, readable and engaging content • craft headlines, subject lines and introductions that grab the attention of time-pressed readers • nail the right tone and language • source and use powerful quotes to add authority and bring the story to life • ensure their grammar and punctuation are accurate, to keep from falling at the final hurdle • find target journalists, build contacts and liaise with the press (including through social media and the delicate art of selling in) • plan and launch effective media campaigns across different channels to support and supercharge their releases.