Technology Commercialization, Part 1: Setting up your Idea Filtering System

About this course: New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

Created by:  University of Rochester

• Taught by:  Mark Wilson, Lecturer in Entrepreneurship

  Simon Business School

Commitment 1-3 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.2 stars Average User Rating 4.2See what learners said Coursework

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University of Rochester The University of Rochester is one of the nation's leading private universities. Located in Rochester, N.Y., the University provides exceptional opportunities for interdisciplinary study and close collaboration with faculty through its unique cluster-based curriculum. Its College, School of Arts and Sciences, and Hajim School of Engineering and Applied Sciences are complemented by its Eastman School of Music, Simon School of Business, Warner School of Education, Laboratory for Laser Energetics, School of Medicine and Dentistry, School of Nursing, Eastman Institute for Oral Health, and the Memorial Art Gallery.

Syllabus


WEEK 1


Week 1 - Case for Action
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed


12 videos, 1 reading expand

1. Video: Intro to the Course
2. Video: Welcome to the Revolution
3. Reading: The TEAM Program
4. Video: Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences
5. Video: Interview with Duncan Moore, Vice Provost for Entrepreneurship
6. Video: Innovation Creed Books
7. Video: Dimensions around Innovation: Setting, Scope, Change
8. Video: Dimensions around Innovation: Technology
9. Video: Dimensions around Innovation: Integration
10. Video: Dimensions around Innovation: Reach
11. Video: Personal Drivers: Your Innovation Creed
12. Video: Team Creed
13. Video: Instructions for Week #1 Assignment

Graded: Exam for Week 1
Graded: Innovation Creed Assignment

WEEK 2


Week 2 - Why so hard?
Top reasons why commercializing technology is so difficult


6 videos expand

1. Video: Top Challenges That Stunt Commercialization: #1 -­‐#2
2. Video: Top Challenges That Stunt Commercialization: #3 -­‐ #7
3. Video: Top Challenges That Stunt Commercialization: #8 -­‐ #16
4. Video: Questions That Uncover These Challenges
5. Video: Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business
6. Video: Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical

Graded: Exam for Week 2

WEEK 3


Week 3 - Customizing Your Filter
Turning those challenges into an Idea Filter


10 videos expand

1. Video: Intro to Week #3
2. Video: Perfect Answers to the World’s Perfect Idea
3. Video: Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights
4. Video: Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles
5. Video: Test the Filter
6. Video: Idea Filter Books
7. Video: Medical Devices
8. Video: Week 3 Assignment Part 1
9. Video: Idea Filter for Radical Invention
10. Video: Week 3 Assignment Part 2

Graded: Idea Filter Assignment

WEEK 4


Week 4 - Discussing Filters from Different Creeds hard?
Customizing Your Idea Filter: the best ideas for your particular Creed and Examples of various Filters for differing dimensions of Creed


12 videos expand

1. Video: Intro to Week #4
2. Video: Life-Style Vs Investable/Scalable Innovation
3. Video: Social Entrepreneurship
4. Video: Radical vs Incremental Innovation
5. Video: Using the Filter: Green Crayon Filtering
6. Video: Hypothetical Idea Being Scored
7. Video: Using the Filter to Rate a Collection of Ideas
8. Video: David Chauncey: Introduction & Filter Set Up
9. Video: David Chauncey: Corporate Business Development
10. Video: David Chauncey: Rendering the Possibilities
11. Video: David Chauncey: Sales Calls and the Back of an Envelope
12. Video: Closing Message

Graded: Exam for Week 4