Behavioural Design Fundamentals Self-Paced

Whether you’re driving change, improving a product, or building customer relationships, success hinges on influencing behaviour. But what if your team resists? What if your audience doesn’t act? What if your strategy feels like guesswork?

This self-paced online course gives you the practical tools to move people from intention to action—without needing a behavioural science degree. Built around the proven SUE | Influence Framework©, you’ll learn to:

• Understand how people really make decisions
• Spot the hidden barriers and motivators behind behaviour
• Design ideas, messages, and strategies that truly stick

You’ll apply the method to your own real-world case—on your own schedule, from anywhere in the world. No fluff, just a practical approach trusted by 5,000+ professionals across top organisations.

If you want to stop guessing and start influencing with confidence, this course is for you.

You know that influencing behaviour is critical. But how do you actually make people take action—consistently?

From customers to colleagues, every strategy rises or falls on human behaviour. Yet too often, influence feels like trial and error.

At SUE | Behavioural Design Academy, we give you a practical method to remove the guesswork. You’ll learn how to decode what really drives decisions—then apply behavioural science to create strategies that stick.

What You’ll Learn

Turn psychological insight into action, using the SUE | Influence Framework©

Spot the hidden forces that drive or block behaviour

Design smarter interventions that move people from resistance to engagement

Apply it all to your own real-life case, on your own schedule

What You’ll Gain

• Attract, convert, and retain customers, employees, or stakeholders.
• Master the SUE | Influence Framework© to apply behavioural insights effortlessly.
• Develop persuasive strategies that create real impact—without guesswork.

Who Is This For?

Whether you're looking to boost engagement, increase conversions, or drive organisational change, we’ve designed our training to help:

• Leaders & Executives – Inspire teams, navigate change, and build customer-centric strategies.
• Marketers & CX Professionals – Improve conversions, engagement, and brand loyalty.
• HR & Change Managers – Transform workplace behaviour and culture.
• Consultants & Innovators – Design behavioural interventions with measurable impact.

Why Choose This Course?

Rated 9.7/10 by over 5,000 professionals

Trusted by Heineken, ABN AMRO, Achmea, KPN, and more

Fully self-paced: learn anytime, anywhere

Hands-on, no fluff—built for real-world impact

Thousands of professionals have already transformed the way they influence behaviour. Ready to be next?

Enrol today and start making impact!