Artist Managment 101

During this introductory course the student is made aware of a number of fundamental principles required to become an effective manager: a good manager is persuasive; leaves a strong or favourable impression on people; understands how to reach his or her goals. Having an understanding of these basic management skills will serve as a valuable asset regardless of his or her endeavours in life.

Whilst having relevance across all professional sectors, the course is tailored towards the role of artist management within the music industry. All the essential theory and concepts of management are discussed, but the course really comes into its own as it explores the relationship between artist and manager. Top artists and managers provide their exclusive input, ensuring quality and making this course an integral guide for anyone wishing to pursue a career in management.

As the landscape of commercial music changes, the role of a manager has become increasingly important. This course is also relevant for artists wishing manage themselves or their partners.