Customer-centric innnovation (Mastering Design Thinking, Ideation, Customer Journeys & Value Propositions)

The program will bring together a selective group of participants to upskill on state-of-the-art customer-centric innovation tools. We will work together to become more customer-centric, whether your function is in innovation, marketing, market research, and beyond. Learn about best practices and avoiding common mistakes. The program will cover tools and methodologies including:
• Design thinking
• Jobs to be done
• White and dark horsing
• Prototyping
• Customer journey
• Blue ocean
• Value creation & extraction.

Together, we will go from gathering customer insights, to ideation, to building a business case. Participants will learn how to apply innovation tools and get a personal Innovator's Workbook with step-by-step instructions, examples and tips on how to use the tools. Why should you participate? Just some of the benefits include:

• We deliver a pragmatic and action oriented approach
• You will be taught by accomplished faculty
• You will have plenty of opportunities for cross-pollination with other participants
• You will build a powerful network of innovators

Throughout the program we will share first-hand experiences from working with companies like KLM, Merck, Baxter, Michelin, Novartis, Total, and many more.