Design Thinking and Corporate Change. In cooperation with HPI Academy.
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Design Thinking and Corporate Change. In cooperation with HPI Academy.
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Startdaten und Startorte
Beschreibung
Design Thinking is one of the world‘s most popular methods of establishing a dynamic, customer-focused and goal-oriented innovation culture within the organization – for start-ups, SMEs and large corporations alike. With the methods of the Design Thinking approach, ideas can be improved within the entire corporate value chain, from internal process optimization and digitalization to customer contact in both the B2B and B2C areas.
However, even the most promising innovations often fail due to internal organizational resistance. Successful implementation requires a strategy that takes organizational complexity and power relations into account, a careful analysis of key stakeholders and their …
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Design Thinking is one of the world‘s most popular methods of establishing a dynamic, customer-focused and goal-oriented innovation culture within the organization – for start-ups, SMEs and large corporations alike. With the methods of the Design Thinking approach, ideas can be improved within the entire corporate value chain, from internal process optimization and digitalization to customer contact in both the B2B and B2C areas.
However, even the most promising innovations often fail due to internal organizational resistance. Successful implementation requires a strategy that takes organizational complexity and power relations into account, a careful analysis of key stakeholders and their interests, as well as communication skills.
This workshop addresses these two challenges: innovation and its implementation within the organization.
Please book the program via the HPI Academy, course ID 907343.
Your profile
Managers and executives eager to learn and implement new processes and tools of customer-centricity, both within their organizations as well as when they are in contact with their external customers and users of their products and services.
Benefits
- Get acquainted with the principles of Design Thinking and familiarize yourself with the major steps of this process: understanding the needs of internal and external customers and gaining empathy for them, conducting interviews, implementing creativity methods, as well as prototyping and testing.
- Enhance your ability to trigger user-centered innovation in the managerial practices of your firm.
- Receive practical advice on how to establish networks of like-minded people and refine your communication skills to convince your peers across hierarchies.
Topics
- The changing landscape of innovation: customer centricity as the driving factor
- Applying Design Thinking methods to a real challenge from the business world
- Conducting interviews with customers and stakeholders
- Tools for implementing organizational change: discussion of potential hurdles and pitfalls
- Communication techniques and best practices of stakeholder management
- Communicating change stories and dealing with resistance
- Gaining insights from users of products and services
Die ESMT Berlin ist die höchstplatzierte Business School in Deutschland und die erste und einzige deutsche Wirtschaftsuniversität in den europäischen Top 10. Von 25 führenden globalen Unternehmen gegründet, bietet die ESMT Master-, MBA- und PhD-Studiengänge sowie Managementweiterbildung an. Die Kurse werden auf dem Berliner Campus, an Standorten weltweit, online sowie als hybride Kurse mit Teilpräsenz angeboten. Mit einem Fokus auf Leadership, Innovation und Analytics veröffentlichen die Professorinnen und Professoren der ESMT regelmäßig ihre Forschungsergebnisse in führenden wissenschaftlichen Zeitschriften. Zusätzlich bietet die ESMT eine Plattform für den Diskurs zwischen Politik, Wirtschaft und Wissenschaft. Die ESMT ist eine staatlich anerkannte private wissenschaftliche Hochschule mit Promotionsrecht, akkreditiert von AACSB, AMBA, EQUIS und FIBAA, und engagiert sich für Vielfalt, Gleichstellung und Inklusion in all ihren Aktivitäten und Gemeinschaften.
English:
ESMT Berlin is the highest-ranked business school in Germany and Top 10 in Europe. Founded by 25 leading global companies, ESMT offers master’s, MBA, and PhD programs, as well as executive education on its campus in Berlin, in locations around the world, online, and in online blended format. Focusing on leadership, innovation, and analytics, its diverse faculty publishes outstanding research in top academic journals. Additionally, the international business school provides an interdisciplinary platform for discourse between politics, business, and academia. ESMT is a non-profit private institution of higher education, accredited by AACSB, AMBA, EQUIS, and FIBAA, and is committed to diversity, equity, and inclusion across all its activities and communities.
ESMT has prioritized three areas: leadership, innovation, and analytics. These pillars underpin the academic and organizational development of the school and guide its programming and research.
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