Cracking the Creativity Code: Discovering Ideas

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Cracking the Creativity Code: Discovering Ideas

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Beschreibung

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About this course: Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers. During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, base…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers. During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors. In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea. Course Learning Outcomes On successfully completing this four-week course, you will be able to: - Manage a process to generate an unending stream of creative ideas - Lead a process of innovation and implement ideas through all phases from discovery to delivery. - Apply creativity to a wide range of strategic management issues. - Solve problems with a high degree of innovation, creative thinking and risk taking. - Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’. - Develop and implement an innovation in your own practice. - Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide. - Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems.

Created by:  Technion - Israel Institute of Technology
  • Taught by:  Prof. (Emeritus) Shlomo Maital, Prof. Shlomo Maital Sr. Research Fellow, S. Neaman Institute, Technion

    Industrial Engineering
Basic Info Course 1 of 4 in the Startup Entrepreneurship Specialization Language English, Subtitles: Chinese (Traditional) How To Pass Pass all graded assignments to complete the course. User Ratings 4.3 stars Average User Rating 4.3See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from your peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

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Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Technion - Israel Institute of Technology The Technion – Israel Institute of Technology is one of the world's top science and technology research universities. The Technion was founded in 1912 and its main campus is located in Haifa, Israel

Syllabus


WEEK 1


What is Creativity?



12 videos, 5 readings expand


  1. Video: Welcome to the Course!
  2. Video: Course introduction video
  3. Reading: Syllabus
  4. Reading: Grading and Logistics
  5. Reading: Social Media
  6. Reading: Lecture slides - What is Creativity?
  7. Video: Definition of creativity
  8. Video: A first encounter with the ZiZoZi method
  9. Video: Test your creativity: Torrance Creativity Test
  10. Video: Self-test your ‘discovery’ and ‘delivery’ skills
  11. Video: The Imagination Elevator – a story you won’t believe
  12. Video: Widening the range of choices – the Zoom in/Zoom out/Zoom in framework
  13. Video: ZiZoZi in action: Stories to inspire & aspire
  14. Video: ZiZoZi stories
  15. Video: How to build your creativity ‘muscles’
  16. Video: Summary of Week One; Preview of Week Two
  17. Reading: Additional Materials

Graded: "What is Creativity?"

WEEK 2


Zoom in, Zoom out, Zoom in



10 videos, 1 reading expand


  1. Reading: Lecture slides - Zoom in, Zoom out, Zoom in
  2. Video: ZiZoZi Framework Reviewed and viewed in action
  3. Video: Case Study: How Thomas Edison lit up the world
  4. Video: Zoom out: Collecting wild ideas
  5. Video: Zoom out: Benchmarking as a key tool
  6. Video: Is it innovative to borrow and adapt?
  7. Video: How to challenge basic assumptions?
  8. Video: Zoom in: Choosing the best of many ideas
  9. Video: Managing the tradeoff between delivery and discovery
  10. Video: Creativity everywhere: All the time, everyone, everything
  11. Video: Case studies

Graded: "ZiZoZi" Quiz

WEEK 3


Creativity in practice



10 videos, 1 reading expand


  1. Reading: Lecture slides - Creativity in practice
  2. Video: The ZiZoZi method: continued. Zoom in: The role of accidental discovery and serendipity
  3. Video: Sharpening observation skills
  4. Video: Empathic Discovery (Leonard & Rayport, “Spark Innovation Through Empathic Design” HBR Nov-Dec 1997
  5. Video: The Role of Failure In Achieving Success
  6. Video: Zoom Out: Collecting data through direct observation
  7. Video: The IDEO approach
  8. Video: Zoom In: Taming Wild Ideas
  9. Video: How to sell your ideas
  10. Video: How to be creative In large organizations (Intrapreneurship)
  11. Video: What is YOUR story? Building powerful narratives. Case Studies

Graded: Middle assignment: Your Personal Creativity Machine

WEEK 4


Reinventing yourself



10 videos, 1 reading expand


  1. Reading: Lecture slides - Reinventing yourself
  2. Video: Creativity Exercises: Are You Working Out?
  3. Video: What Scholars Know about Creativity: Research you can use
  4. Video: On Being Walter Mitty. Is creativity fun, or painful?
  5. Video: Life take two: On reinventing yourself and your career
  6. Video: Secrets of Einstein, da Vinci and Edison
  7. Video: Humble masterpieces: Stories of creative breakthroughs
  8. Video: Masterpieces: Creativity in Action
  9. Video: Ideas proposed by students for the 7 Challenges
  10. Video: Torrance Test for Creative Thinking: Have you improved?
  11. Video: Course summary: What have you learned? What have you implemented? How have you changed?

Graded: "Reinventing Yourself" Quiz
Graded: Final Project, Peer Review, Group Project: Submission and Evaluation of a 2 minute Video

WEEK 5


Bonus material (ungraded module)
In this module, Shlomo Maital Interviews Arie Ruttenberg. Most of the interview is in Hebrew, yet, subtitles are available for non-Hebrew speakers.


6 videos expand


  1. Video: How I Got a Job in Advertising (try this at home)
  2. Video: How I built a leading advertising agency (clue: crunch the numbers)
  3. Video: How to sell oranges (hint: You already know how)
  4. Video: How I helped elect Israel’s Prime Minister, Yitzhak Rabin
  5. Video: How my limited vision and hearing helped my career
  6. Video: Why I believe large organizations are very poor at innovation

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