Case studies in business analytics with ACCENTURE

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Case studies in business analytics with ACCENTURE

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Beschreibung

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About this course: Who is this course for ? This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. During the first two MOOCs, we focused on specific techniques for specific applications. Instead, with this third MOOC, we provide you with different examples to open your mind to different applications from different industries and sectors. The objective is to give you an helicopter overview on what's happening in this field. You will see how the tools presented in the two previous courses of the Specialization are used in real life projects. We want to ignite your reflection process. Hence, you will best mak…

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Frequently asked questions

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Who is this course for ? This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. During the first two MOOCs, we focused on specific techniques for specific applications. Instead, with this third MOOC, we provide you with different examples to open your mind to different applications from different industries and sectors. The objective is to give you an helicopter overview on what's happening in this field. You will see how the tools presented in the two previous courses of the Specialization are used in real life projects. We want to ignite your reflection process. Hence, you will best make use of the Accenture cases by watching first the MOOC and then investigate by yourself on the different concepts, industries, or challenges that are introduced during the videos. At the end of this course learners will be able to: - identify the possible applications of business analytics, - hence, reflect on the possible solutions and added-value applications that could be proposed for their capstone project. The cases will be presented by senior practitioners from Accenture with different backgrounds in term of industry, function, and country. Special attention will be paid to the "value case" of the issue raised to prepare you for the capstone project of the specialization. About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Created by:  ESSEC Business School
  • Taught by:  Nicolas Glady , Associate professor, at ESSEC Business School

    Marketing Department
Basic Info Course 3 of 4 in the Strategic Business Analytics Specialization Language English How To Pass Pass all graded assignments to complete the course. Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from your peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

ESSEC Business School For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.

Syllabus


WEEK 1


Introduction to case studies in business analytics with Accenture



In this introductory module, Fabrice Marque, Managing Director Customer Strategy Practice Lead for France, Belgium and the Netherlands, also in charge of the ESSEC-Accenture Strategic Business Analytics Chair, will first introduce the MOOC in general. Then Michael Svilar, Global Accenture Data Science Group Lead, will identify the general trends in this sector. In this module, we will cover three different real-life examples. First, Rohit Banerji, Accenture business lead responsible for big data analytics for the resource sector, will present an example from a water utilities company. Second, Cian O’Hare, Managing Director at Accenture Digital, will present a case study from a global communication provider. Finally, Christopher Gray, public service expert at Accenture, will discuss challenges arising in the public sector where Analytics and Big Data can provide effective solutions. At the end of each example there will be quiz questions. Note that those questions may require you to collect additional information from that which was delivered during the videos. Do not hesitate to consult additional books, websites and examples about this topic: some of the answers can actually be found directly thanks to open access research engines or online encyclopedias! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.


8 videos, 3 practice quizzes expand


  1. Video: Introduction to Case Studies in Business Analytics with Accenture - Fabrice Marque
  2. Video: Market trends and key challenges in Analytics - Mickael Svilar
  3. Video: Why is Big Data really big? - Nicolas Glady
  4. Video: Winning in Digital: Powered by Analytics - Jean-Pierre Bokobza
  5. Video: Big data & predictive maintenance in the Utilities sector - Rohit Banerji
  6. Practice Quiz: Practice Quiz on resource Sector case
  7. Video: Big data & advanced analytics in the Communications industry - Cian O’Hare
  8. Practice Quiz: Practice Quiz on the Global Communication case
  9. Video: Advanced Analytics in the Public Service - Christopher Gray
  10. Practice Quiz: Practice quiz on the Public Service case
  11. Video: Wrap-up: a conceptual framework of the applications of Big Data Analytics - Nicolas Glady

Graded: Predictive maintenance for a water supplier : Internet of things

WEEK 2


Digital Transformation in the Media, the Financial Services and the Retail Sector



During this module, different real-life examples will be discussed. Christine Removille, Digital Marketing Lead at the European Level, will present a data-centric digital transformation at a French TV company: Canal +. Edwin Van der Ouderaa, Financial Services Lead, will then explain how digital developments and data are disrupting the financial service sector.At the end of each video there will be quiz questions. Do not hesitate to consult additional books, websites and examples about this topic! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.


7 videos, 2 practice quizzes expand


  1. Video: Context - Christine Removille
  2. Video: Solution and success factors - Christine Removille
  3. Practice Quiz: Practice quiz on the "Canal+" case study
  4. Video: Introduction and key digital trends in Financial Services
  5. Video: Analytics capability based on “People like you"
  6. Video: How to leverage “People like you” micro-segmentation - Example 1 – Increase campaign yield
  7. Video: How to leverage “People like you” micro-segmentation - Example 2 – Optimize pricing
  8. Video: Digital transformation and wrap-up
  9. Practice Quiz: Practice quiz on the financial service case study


WEEK 3


Advanced Analytics in Healthcare and the Pharmaceutical industry / Wrap up and Introduction to capstone



During this module, two different real-life examples will be discussed. First, Paul Pierotti, Managing Director at Accenture Digital, will explain how Analytics can transform how health services are delivered. Second Xavier Cimino, Managing Director in charge of the Analytics Practice in the Life Science industry for Europe, will present an award-winning project in this sector. At the end of each video, there will be quiz questions. Do not hesitate to consult additional books, websites and examples about this topic! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.Finally, Michael Svilar, Global Accenture Data Science Group Lead, will conclude the MOOC.


12 videos, 2 practice quizzes expand


  1. Video: Healthcare analytics: a conceptual framework - Nicolas Glady
  2. Video: Introduction and key challenges - Paul Pierotti
  3. Video: Correlation between life expectancy and health spending - Paul Pierotti
  4. Video: Presentation of 5 Health Analytics use cases - Paul Pierotti
  5. Video: Focus on Care Management for patients with chronic diseases - Paul Pierotti
  6. Video: Wrap up - Paul Pierotti
  7. Practice Quiz: Practice quiz on the health service case
  8. Video: Advanced Analytics in the Pharmaceutical industry - Xavier Cimino
  9. Practice Quiz: Practice quiz on the Life science industry case
  10. Video: How to create value from data? - Fabrice Marque
  11. Video: Wrap up - Mickael Svilar
  12. Video: Data exploration is an iterative process - Nicolas Glady
  13. Video: Analytics exploration - Oonagh O’Shea & Noelle Doody
  14. Video: Wrap up & Capstone guidelines - Nicolas Glady

Graded: Preparation for the capstone project

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