Action-Driven Business Plan: From the ‘Classroom’ to the World

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Action-Driven Business Plan: From the ‘Classroom’ to the World

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Beschreibung

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About this course: "Action-Driven Business Plan: From the ‘Classroom’ to the World" is a capstone project, that requires you, our learner, to pull together all you will have learned in the three courses that comprise the "Startup Entrepreneurship" Specialization. This course is in fact the culmination of the process designed to provide you with the opportunity to demonstrate what you have learned on a real-world project of your choice. During the following six weeks you will gradually create, improve and refine your business plan, moving from one milestone to another. Each week will begin with a short note from Prof. Maital, explaining what the current phase is about and providing you w…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: "Action-Driven Business Plan: From the ‘Classroom’ to the World" is a capstone project, that requires you, our learner, to pull together all you will have learned in the three courses that comprise the "Startup Entrepreneurship" Specialization. This course is in fact the culmination of the process designed to provide you with the opportunity to demonstrate what you have learned on a real-world project of your choice. During the following six weeks you will gradually create, improve and refine your business plan, moving from one milestone to another. Each week will begin with a short note from Prof. Maital, explaining what the current phase is about and providing you with points to consider while working on the assignments. We encourage you to practice what you have learned using the self-assessment practice quizzes and brainstorm with your peers in the weekly forums. During the first week you will create a non-business plan as an initial step towards creating your business plan. In weeks two, three and five, you will be required to submit three assignments for peer evaluation, which will help you to prepare your final business plan. At the end of the course you will prepare and submit your completed business plan and an effective two-minute video describing your idea. Your business plan will include the following sections: The Need, the Product, Unique Features, The Market and Future Developments, a Gantt chart and a project budget.

Created by:  Technion - Israel Institute of Technology
  • Taught by:  Prof. (Emeritus) Shlomo Maital, Prof. Shlomo Maital Sr. Research Fellow, S. Neaman Institute, Technion

    Industrial Engineering
Basic Info Course 4 of 4 in the Startup Entrepreneurship Specialization Language English, Subtitles: Romanian How To Pass Pass all graded assignments to complete the course. Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Technion - Israel Institute of Technology The Technion – Israel Institute of Technology is one of the world's top science and technology research universities. The Technion was founded in 1912 and its main campus is located in Haifa, Israel

Syllabus


WEEK 1


Welcome & Make a Plan
Create a completed non-business plan (a series of actions each of which moves your idea toward implementation), including a list of the activities to be undertaken, with degrees of importance (scale of 1 to 3, where 1 is ‘most important’).


3 videos, 4 readings, 1 practice quiz expand


  1. Video: Welcome from Prof. Maital - part 1
  2. Video: Welcome from Prof. Maital - part 2
  3. Reading: Capstone Project Overview
  4. Discussion Prompt: Discussion Forum
  5. Video: Make a Plan - a Message from Prof. Maital
  6. Reading: Scaffolding Materials
  7. Reading: Sample Non-Business Plans
  8. Reading: Sample Business Plan
  9. Practice Quiz: Reflections on your Non-Business Plan (optional self-reflection task)
  10. Discussion Prompt: Planning & Prioritizing


WEEK 2


Zoom Out
Write a diary: recording conversations, data, insights, day by day, gleaned from a variety of sources, by face-to-face chats, email, Web searches, etc.


1 video, 1 reading, 1 practice quiz expand


  1. Video: Zoom Out - a Message from Prof. Maital
  2. Reading: Scaffolding Materials
  3. Practice Quiz: Reflections on networking (optional self-reflection task)
  4. Discussion Prompt: Zoom Out

Graded: Zoom Out information gathering

WEEK 3


Zoom In
A revision of the original product or service idea, in light of information gathered in the Zoom Out process


1 video, 1 reading, 1 practice quiz expand


  1. Video: Zoom In - a Message from Prof. Maital
  2. Reading: Scaffolding Materials
  3. Practice Quiz: Zoom In (optional self-reflection task)
  4. Discussion Prompt: Zoom In

Graded: Zoom In

WEEK 4


Shape the Business Design - part 1
Begin to design the business or organization that will successfully implement your creative idea. Prepare an activity map.


1 video, 1 reading, 1 practice quiz expand


  1. Video: Business Design - part 1 - a Message from Prof. Maital
  2. Reading: Scaffolding Materials
  3. Discussion Prompt: Shape the Business Design - part 1
  4. Practice Quiz: Business Design Part 1 (optional self-reflection task)


WEEK 5


Shape the Business Design - part 2
Prepare an initial cash flow statement, showing money flowing out (operations; capital) and flowing in. Estimate your capital needs realistically. Prepare a bootstrapping option (self financing). Prepare a risk map.


1 video, 1 reading, 1 practice quiz expand


  1. Video: Business Design - part 2 - a Message from Prof. Maital
  2. Reading: Scaffolding Materials
  3. Practice Quiz: Business Design - part 2 (optional self-reflection task)
  4. Discussion Prompt: Shape the Business Plan - part 2

Graded: Scaling Up

WEEK 6


Write a Business Plan



Prepare a business plan comprising five sections: The Need; The Product; Unique Features; The Market; Future Developments. Include a Gantt chart (project plan – detailed activities and starting and ending dates); and a project budget. Prepare an effective two-minute video describing your idea, including your ‘pitch’


3 videos, 1 reading, 1 practice quiz expand


  1. Video: Finalize Your Business Plan - a Message from Prof. Maital
  2. Reading: Scaffolding Materials
  3. Practice Quiz: Business Plan (optional self-reflection task)
  4. Discussion Prompt: Final Thoughts
  5. Video: Summary from Prof. Maital - part 1
  6. Video: Summary from Prof. Maital - part 2

Graded: Business Plan and Pitch

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